Illustration portfolio About

01. Give it a shape   Illustration
02. Manifesto for young adults
Publication & Illustration
03. Let me see 
Data visualization
04. Elso typeface & brand  
Experimental typeface
05. UNICEF | Giga annual reportEditorial design
06. Framora
Illustration system
07. MIT | Safety perception & mobility Animated infographic
08. AirHelp | Summer flights reportArt direction & Data viz
09. Entrelazo
Illustration
10. Mundano oracleProduct & Illustration
11. Sphira brandingNaming & visual system
12. The oldest tree in the world Illustration
14. Harbour.Space Graduation designBranding & Data viz
15. Encrypted words Sigils & tattoos
16. Calendar 2025 & 2026Poster design
17. Illustration portfolioIllustration
18. BasidraIllustration
19. Hoodie designPoster design
20. Travel sketchbookIllustration
21. Cryptocurrency illustrationsIllustration
22. Bancolombia | Internal workflowData visualization
23. Huellitas notebooksEditorial design
24. Poster explorationGraphic design
25. Hania Rani 24.03 artwork
Sound visualization
Nebulosa Picante
Elso typeface

AboutIn the early days, written language was basically drawings, representations of everyday life. The letter A was originally a house, for example. Over time, the symbols were simplified to make writing more standard and efficient. I wanted to bring back a bit of that illustrated feeling, where letters are more like drawings than simple strokes. So I chose my grid carefully and got to work.


,



Flexible systemThe project was originally meant to end with the typeface. But because of its modular nature, I decided to expand it into a flexible system built from the letters themselves as the building blocks.
Using transformations such as symmetry, rotation, and translation, I created symbols, characters, patterns, and posters. The typeface eventually evolved into a brand!

Symbols


Characters


Sara Londoño